ProWein 2023 through the voices of ISWA

22 March 2023

Year after year, ProWein remains a prime opportunity for meeting and networking with a variety of industry experts.

Here are some comments from the members of the Italian Signature Wines Academy:

Marilisa Allegrini, Allegrini, ISWA President:

”Prowein 2023 proved to be a well-organised, international fair attended by top professionals intending to do business. My satisfaction is linked to the quality of the visitors and operators. It is certainly a fair that the individual company must plan because it is a significant investment in money and time. However, we also had feedback from unscheduled meetings, especially from a potential perspective. Participation as the Italian Signature Wines Academy has been confirmed as important, thanks to the synergy factor that increases business opportunities.

Antonio Capaldo, Feudi di San Gregorio, ISWA President’s Committee Advisor:

“The 2023 edition confirms the strength of Italian wine worldwide and its great prospects, as well as the validity of the approach of tackling them together in ISWA. Our union has enabled us, also on this occasion, to be more effective and more solid towards our trade partners.”

Roberto Bruno, Fontanafredda, Advisor to the ISWA President’s Committee:

”ProWein: an excellent trade fair event with a quality international presence. Finally, we had a ‘back-to-normal’ edition after three years of global pandemic. There were many meetings with current and potential customers, with our Export teams constantly busy with sales meetings and tastings. The networking between ISWA companies was also extremely positive, allowing us to share experiences and contacts and generate new mutual opportunities.”

Stefano Benini, Frescobaldi, Advisor to the ISWA President’s Committee:

“As far as we are concerned, we found the fair very well attended by quality operators from all parts of the world except China. Our verdict is exceptionally positive after two and a half intense days of meetings with the entire foreign sales team. The idea of Italian wine worldwide continues to grow and greatly satisfies the whole industry.”

A special thanks to all the visitors who joined Allegrini, Bellavista, Arnaldo Caprai, Feudi di San Gregorio, Fontanafredda, Frescobaldi, Masciarelli, Planeta and Villa Sandi at our stand,